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Role Of Canada In Fair Trade

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What is Canada’s Role with Fair Trade?
Fair Trade Canada is a non-profit and independent organization that licenses the use of Fair Trade marked products in Canada. There is a noticeable Fair Trade note on all Fair Trade products here in Canada so consumers know exactly where their products originate. Fairtrade Canada is also an education program where it promotes the Fair Trade certified products to the people in our country. It lets them know about the processes and the purpose of Fair Trade and what they are receiving from purchasing these products.

Here, in Canada, other organizations must register with Fair Trade Canada in order for them to deal in the certified Fair Trade products. They are obligated to sign an agreement with Fair Trade …show more content…

This company was established during 1999 by La Siembra Co-operative which is based out of Ottawa, Ontario. Camino works with 18 producer co-ops, which now support approximately 36,000 farmer families.
• Bridgeway is a company, based out of Ottawa, Ontario, who sell products such as tea, coffee, herbs and spices. Bridgeway became the first organization in Canada to sell consumers coffee from the process of Fair Trade.
• Ceylon Organics Limited is a company based out of Ajax, Ontario who sell a variety of different kinds of tea. This company has been running since the year 2000.
• Umano is a company out of Sherbrooke, Canada that sells Herbs & Spice, Dried Fruit, Cocoa, Coffee, Tea, Sugar, Vegetables (Fresh), Nut Oil Seed to their …show more content…

Therefore, Canada plays a major role in improving the livelihood of world workers and farmers in the poorest of countries.

What Fair Trade Canada should do next to improve is to build more Fair Trade awareness and availability. Canada should aspire to be more like England. England shows how it is possible to have an advantage in a marketing fight between Fair Trade and the most popular products. “What has proven successful in England and elsewhere is a strategy where each city, town, campus and school carries out innovative and fun ideas autonomously, but with a broad coordination of theme that allows for the sharing of resources and scale that garners wide scale media exposure” (Abbott, 2011). The power of

media exposure helps identify the importance of Fair Trade to big corporations and to the general public that Fair Trade is part of a world expanding program. A prime example of this is Fair Trade Fortnight, which is where people who love Fair Trade get together to do fun activities in support of Fair Trade. These activities include big public events, and special store promotions. Fair Trade Fortnight happens once year in efforts to increase Fair Trade awareness. If Canada can mimic England’s process, through more media exposure, Fair Trade Canada could improve

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