Roots Canada's Marketing Strategy
406 Words2 Pages
• The designing department of root Canada makes sure that all products are up to date by travelling, researching and stay in touch with latest cultural and fashion development.
• Time to time consultation with retail staff and consumers for the betterment of the product.
• Strongly linked with the Canadian heritage and core values.
• Testing new products on employees of the company in order to get feedback.
• Co-Owners finalize the product before launch it in the market.
Price:-
Roots Canada uses the skimming strategy by setting an initial price and then slowly minimizes the price of products to promote its sale in the wider market. It also aims to skim profits of the market layer by layer.
It offers different products
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