ipl-logo

Royal Canin Mission Statement

1251 Words6 Pages

Royal Canin was founded by a veterinary surgeon in France in 1967. Dr. Jean Cathary wanted to start a pet food company that would give cats and dogs advanced nutrition to fulfill their required needs. Some of the company’s principles were to acknowledge those needs by studying nutritional science and being respectful to the animals at all times (Royal Canin, n.d.). The company grew fast through Europe until it reached the North American market in 1988, but it was until 1999 that Royal Canin was introduced to Canada. Until today, they still continue to follow their vision by keeping their leadership in nutritional precision for Canadian cats and dogs (Royal Canin, n.d.). Their main values since they started are based on knowledge and respect. …show more content…

In Canada, their production laboratories are located in Guelph, Ontario; where they use more than 115 different locally-sourced raw materials (Royal Canin, n.d.). They also opened a new 73-million-dollar facility which is a first of its kind for the production of therapeutic pet nutrition. It featured the best technology that controls and ensures the safe production of food to avoid and detect contamination (AllAboutFeed, 2008). There is also an original feature on their website where people can obtain general information about dogs from different ages and their needs (Royal Canin, n.d.) as well as cats (Royal Canin, n.d.). Just by clicking on one of the choices, people can get information about growing puppies, adult dogs and senior dogs (Royal Canin, n.d.). The same service is offered for cats, giving them a variety of recommendations depending if it is a growing kitten, adult cat or senior cat (Royal Canin, n.d.). For instance, for a senior dog, it specifies their nutritional needs and suggestions for feeding strategies while also giving an overview from what is generally considered a senior dog, the conditions they present because of their age and some products that they recommend for the dog (Royal Canin,

More about Royal Canin Mission Statement

    Open Document