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Royal Ontario Museum Case Study

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Admission: 0.86 The overall admission experiences at the Royal Ontario Museum were very neutral. While some people were satisfied and happy about the customer service, most people entered the museum with either negative or neutral feelings. Often times, students had problems with the customer services provided by the employees of the ROM. Naturally, the ROM, being a museum, has very small window of opportunity to meet or even exceed the guests’ expectations. Based on the reactions of many students, the ROM did not capitalize on their opportunity, but rather had employees mediocre. Furthermore, there was no separate indication for the e-ticket and some of the employees had no idea about the Ryerson project visits were happening. On the positive note, most people found the service to be efficient and took little time to enter the museum. Overall, the admission …show more content…

There were many things to do such as, crawling through caves, feeling animal furs and animal skulls, and etc. However, it was clear that it was not suited for the Millennials. Rather, it was geared toward the younger kids. Similarity, the Discovery Gallery had positive reviews, but it was clear that the activities were designed to attract the younger audience. The Birds exhibition had some mixed reviews. Some people thought it wasn’t engaging at all and quiet boring display of birds and their bones. Some found that it was beautifully assembled and interesting to see the displays of extinct birds. However, the Bat Cave section had the most positive reviews out of the entire Biodiversity exhibition due to it being immersive. The environment the ROM created was able to engage not only the kids, but the Millennials and allowed them to enjoy the experience. Overall, the ROM was successful in making an experience for the younger audience, but failed to keep the Millennials engaged with the lack of interaction. Bathroom

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