Nowadays, most of the companies are trying their best to put up a face for the aspect of the corporate social responsibility chapter. But, whether it is a strong driving force for purchase and trial or loyalty remains a very big question. In most of the scenarios these activities are largely unconnected and they go to different directions and t may result in claustrophobia in companies. The existing debate regarding CSR in Sainsbury’s definitely reflects the opportunity missed to leverage CSR and also in activities related to brand building. A lot of money is being invested in activities like this and numerous changes are being made within the organisations to achieve the same. However, the activities between the results and …show more content…
Thus, many stakeholders both internal and external shall think before undergoing any monetary transactions. It is important that CSR becomes an integral part of the agenda for the directors and there shall be no direct effort to create a backlash for the same (Stinger et al., 2012). Integration of CSR with supply chain Management as well as quality management The complicated issues in the day to day functioning had further limited the issue of CSR. The business is delivered in a rational way which has some ethical values for the society. In Sainsbury’s it has been viewed that while the CSR related assessments have been quite easy to understand when it comes to the branding strategy, brand alignment and the CSR activities and their direct alignment becomes difficult to understand. To achieve the attributes of alignment the companies are required to bring the different CSR related activities with those of the marketing departments in an approach which is very finite in nature. This kind of an approach happens to be a complete integration of services and is linked in ways which are invisible and thus be determined on the basis of the assessment levels and purchases or