J Sainsbury’s, like many other companies, is vulnerable to threats. The main threat that the firm has to deal with is the competition with businesses that offer similar services such as such as Morrison’s, Asda, Waitrose and Tesco. In such a competitive market it is hard for Sainsbury to keep up to its original believes of “Living Well for Less”, as said in their slogan. It will be difficult for Sainsbury’s to compare and contrast many products in the world in order to find the price/quality. Another threat that the company could face is cyber attacks. Their online platform is very important to the company, as it delivers to more than 190,000 clients every (j-sainsbury, 2013). A possible cyber attack could cause a fall in sells and customers will end up doubting the safety of the company’s website and it will drive them towards another competitor company. Furthermore, a problem with IT and computing occurred in 2010 when when problems within the stores’ computers cause a fall in the efficiency of stores. (dailymail, 2010) …show more content…
The company still has many opportunities to grow even further in markets. However such improvements might be on hold due to weaknesses Sainsbury’s is facing, such as finding highly trained employees and the rise in the price of food all over the world. Furthermore, the highly competitive market is the hardest obstacle Sainsbury’s will have to