Five years after graduating from business school, I aspire to lead the marketing team, driving strategic business decisions for an innovative company in Silicon Valley. I believe an MBA from Santa Clara University specializing in Marketing and Business Analytics will equip me with the necessary tools, knowledge and experience to achieve this goal.
After completing my bachelor of engineering in Information Technology in 2007, I joined Zycus, a spend management software company, as a Customer Relationship Management analyst. I was intrigued by the multiple ways in which customer data can be utilized by sales and marketing teams to make recommendations for business decisions. The more I learnt about the lead management process and lead scoring, the more it piqued my interest in the field. My engineering background helped me in grasping and improving the logic used for designing the workflow of the disparate information systems used by different teams for marketing operations.
At Deloitte & Touche, one of my responsibilities was to create customer segments for marketing
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Foundation courses on financial management, microeconomics, macroeconomics and financial reporting will help me learn other equally important aspects of business. Santa Clara University, located in the heart of Silicon Valley, has access to industry experts, which will help me broaden my views and professional connections. I will also have an opportunity to participate in professional networks like the MBA Marketing Network and Women in Business Council. This will provide me with a platform to build a strong professional network and connect with the university alumni. The rigorous coursework combined with the background of the faculty covering a wide spectrum of topics will help create a solid foundation for achieving my