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Samsung Marketing Analysis

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Based on the articles that I’ve read up on , I’m going to talk about Samsung . Samsung is one of the world’s largest information technology company which has a very powerful influence on South Korea’s economic development . Samsung company produces some goods like , TV , Phone , computer and more . One of Samsung’s most successful products are its smartphones which has significantly dominated the world’s mobile phone industry . Samsung is currently one of the best smartphone in the market . Samsung electronic was found and made in 1969 as a unit of Samsung group . The unit was set up as a method for getting Samsung into the advance TV and customer hardware industries . By 1980 , samsung was assembling , transporting , and offering variety of …show more content…

Demand is the quantity of a good or service that will be purchased at a particular price . As in the law of demand , If the price of the goods rises , the quantity demanded of that goods decreases . If the price of the goods falls , the quantity demanded of that good increases . A change in demand is the quantity that people plan to purchase when any impact other than the price of the goods changes . When the demand decreases , the demand curve shift leftward . When the demand increases , the demand curve shift rightwards . The quantity decreases and there is movement up along the demand curve if the prices of goods rices and other things remain the same . The quantity demanded increases and there is movement down along the demand curve when the prices of goods falls and other things remain the same . When Samsung do a huge promotion of their new products , the demand of the product will get higher . The consumer will purchase the new products , Samsung will take the chance to advance their new products by putting advertisements and hire promoter in the shopping mall to let the consumers understand the function of the products or how it works . As the quantity demanded of the products become higher , the price may increase depends on the cost of products …show more content…

The equilibrium price of goods or services when the supply of it is equivalent to the demand in the market .

The concepts of elasticity show that the degree of responsiveness in supply or demand in relation to change in price . Price of elasticity of demand can be calculate by using , the percentage changed in QD divided by the percentage change in Price . The larger of a income a consumer use on goods , the larger the elasticity of demand on that good . Every year , Samsung will make a report to update the profit earned and the changed of the quantity demanded of the product in the market . It will show how much they earn or lose .

In the conclusion of the assignment , i got most of my references from the internet . The reason that i uses internet to research about Samsung is , because it have more information about it . It help me to understand more and it help me widen my knowledge about Samsung . One of the website that i searches on are , Wikipedia.com , besttechie.com , study.com and investopedia.com

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