ipl-logo

Apple's Major Competitors: Samsung Electronics

1827 Words8 Pages

Section 5.
One of Apple 's’ major competitors is Samsung Electronics. Samsung is a South Korean company that was founded initially as a trading company in 1938 by Lee Byung-chul. Since then the company has diversified into multiple markets including food processing, textiles, insurance, securities and retail. Now however, Samsung is best known for its market share in the electronics industry which it entered in the 1960s which has become the company 's most important source of income (Samsung, 2017). Throughout the 1990s seen Samsung Electronics flourish in the mobile phone industry. This lead to them expanding globally and building factories in the US, Britain, Germany, Thailand, Mexico and China until 1997. The Asian financial crisis in 1997 …show more content…

In 1938, Lee Byung-chul setup Samsung Sanghoe, a successful trading company until he was forced to abandon his holdings in Seoul when the city was invaded by the cities communist north neighbour and Lee almost lost everything. Lee moved the business to Busan and started Samsung’s chaebol era. As a family ran business, Lee’s son, Kun-hee was the child who stood out the most and became in charge of the Samsung Corporation. A year after he officially joined the chaebol, Samsung Electronics was established with its first products being modest home appliances. Lee soon realised that the demand for Samsung 's electronic appliances were growing and that this could mean big things for Samsung. The main problem that faced Samsung was that they imported most of the components that went into finishing Samsung products. This proved to be costly, so to lower costs Lee chipped into his own pocket to buy Samsung Electronics own silicon company, an expensive move that paid off in the years to come. This lead to Samsung Electronics lowering production costs and building their brand globally with their inexpensive products. By the 1980s, even though Samsung Electronics had become a recognised exporter, foreign consumers often dismissed the Samsung brand due to …show more content…

Their usual target age group is from people in their 20s to their 50s or even older once they have the ability to purchase and use the products. Much similar to Apple, teenagers to early adults are mostly technology savvy therefore are Samsung’s smartphone target market. An advantage to both Samsung and Apple is that this market is growing as they have a lot more spending power in recent years compared to the past. Adults are Samsungs largest target market because they have the greatest purchasing ability and Samsung can offer them a lot more such as, home appliances and smart televisions (Essay.uk.com, 2017).

5.6 Number employed.
Samsung employs a massive amount of people compared to Apple due to its broader product range.

As of 2015, Samsung employs over 350,000 people in 80 different countries. They have over 70,000 engineers in 34 research and development centres. They have 1,700 total designers in 6 design centres (News.Samsung, 2015).
,

Show More
Related
1841 Words | 8 Pages

How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).

Read More
1442 Words | 6 Pages

Apple Inc. embraces diversification strategy as a means of promoting its viability in the market. Largely, the creation of the three products lines compounds the sources of the company’s income. In fact, the company does not rely on a single source of income because the product design belongs to different categories. This strategy cushions the business from suffering risks of associated with depending on a single business. According Hitt, Ireland, and Hoskisson (2014, p.135), the benefit of handling many products is that when one product fail or does poorly in the market, the business is would shift its attention of the best performing products.

Read More
1267 Words | 6 Pages

However, specifically compared to the smartwatch competition, the Apple Watch stacks against the Gear 2, the Moto 360 and the Pebble Steel. Key competitors of Apple in overall means of competition including the cell phone industry and other product are: Google, HPQ (Hewlett-Packard Company), RIM, Samsung, HTC and Nokia. As the smartphone competitors in figure 3.1 can be seen with Apple’s revenue, gross profit margin, earning per share, price earnings and net income with its direct competitors in the table. Environment According to the Ansoff Matrix (a strategic planning tool that provides a framework to help executives, senior managers and marketers devise future strategies for future growth), the environment that the apple watch will experience, will be a diversification method.

Read More
1087 Words | 5 Pages

Starbucks’ target audience is not gender-specific as it included both males and females. The age bracket for adults are between the ages of 25-40 years, and children aged 2 years and above. The adults in the target audience are married, and with children. From a social class viewpoint, affluent families are prioritized, focusing on households with middle to high income. Additionally, these are adults that have graduated tertiary education and are now urban professionals.

Read More
791 Words | 4 Pages

Apple’s organizational structure Introduction Attention Getter Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth since it introduced an iPhone smart phone in 2007, it is considered to be the most successful electronics company in the world. [1] Thesis Statement During the last few years, Apple company has achieved great successes in the electronic domain.

Read More
1346 Words | 6 Pages

a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.

Read More
1879 Words | 8 Pages

targets the younger generations with more advanced technologies for examples teenagers .The iPhone, iPod and mac computers are spread worldwide. The company 's target includes almost all sectors of the society. Its targeted consumer is for younger and the older generation, Boys and girls. They have designed the gadgets colours according to it.

Read More
1109 Words | 5 Pages

2. Analysis of the Marketing Environment Social Forces I. Demographics Samsung phone target audience are age, income and occupation. It is because for age, there might some phone design and functions that does not suit them especially for elderly & children use. However, technology is now advanced, even elderly age more than 50 years old uses smartphone for their own benefits such as health apps and etc. For income, not all people have the ability to purchase better functions and design yet expensive smartphone.

Read More
700 Words | 3 Pages

English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.

Read More
993 Words | 4 Pages

Porters Five Forces Analysis: Samsung Electronics  Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.

Read More
1312 Words | 6 Pages

ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.

Read More
1172 Words | 5 Pages

Smartphone ownership by young adults has risen dramatically since 2012. These younger smartphone users are more likely to use location-based information services than older users. Over 80% of young adults also use social networking sites such as Facebook, Twitter and Instagram. Microsoft advertising has premium content that attracts young adults and effective targeting to get the message across efficiently when they are online.

Read More
899 Words | 4 Pages

1.2. International expansion Samsung Electronics started as one of the biggest suppliers of international high-tech companies producing chip, battery and memory. After a few years of experience, they extended their activities for the public market by producing TV, screens, micro-waves and so on. Samsung takes advantage of their

Read More
1305 Words | 6 Pages

Introduction Conflict is unpleasant, but inevitable throughout life. In any situation involving two or people, conflict may arise. Conflict can be defined as, “any situation in which incompatible goals, cognitions, or emotions within or between individuals or groups lead to opposition or antagonistic interaction” (Learning Team Toolkit, 2004, pp 242-243). People come from different backgrounds and live through different life experiences therefore, even when working towards a common goal, they will not always agree. Major conflict that is not dealt with can devastate a team or organization (Make Conflict Work, 2008).

Read More
2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More

More about Apple's Major Competitors: Samsung Electronics

Related Topics

Open Document