When starting a business, the entrepreneur is driven by the urge to maximise on profit and make the business grow as much as possible. However, it is important that the business priotises the customer’s needs in order to maximise profits (Zhang et al, 2006, pp 162, 166). This idea is central as it is a common theme in the five anchors of real business opportunities (Spinelli et al, 2012, p 131). Consumers are always after maximising on utility and therefore go for quality and quantifiable products. Furthermore, customers demand more of a product that is available at a cheaper cost. When starting a new venture, it is important to do a proper scrutiny of the market in order to determine the gap available and maximise on that opportunity. An entrepreneur must be ready to analyse customer demands and provide for those needs in order to increase the performance of the business. Saturation Inc. is a company dealing with automotive vehicles that provide customers with motor vehicles. Saturation Inc. focuses on customers within the middle-income range with vehicles that are easier and cheaper to maintain. 2. Saturation Inc. …show more content…
is a manufacturing company dealing with the manufacturing of automobiles in the global market. The company has mainly specialised in the automobiles that target the middle-income people, especially because they constitute the bigger portion of the economy. This however does not imply that they do not have automobiles targeting the wealthier demographic. High-income earners demand for automobiles that are expensive to buy and equally expensive to maintain. The company has also provided a market where customers who already have Saturation Inc products cab access spare parts for their automobiles. The company has ensured that this service is taken seriously to avoid complaints by customers on poor