Variables to Segment Target Markets Understanding your product and recognizing where the product will sell is absolutely necessary for the development and execution of a successful marketing plan. With California being a state where emission standards are of importance you can understand why electric vehicle flood that market. Electric vehicles are in major metropolitan cities across the United States. According to Forbes, in 2014 there were 77,222 electric automobiles registered in the state of California, having more electric vehicle sold than any other state. Georgia is the fastest growing state of electric automobiles with a 614% increase from 1,469 in 2013 to 10,842 in twelve months. Likewise, Washington State has 8,488 registered vehicles, …show more content…
According to data from NBC commissioned Edmunds.com, it states, that in 2013 the Tesla S model was sold to more men that are younger than women with 83.9 percent of its buyer been males between the ages of 18 years and 44 years old (LeBeau, 2013). The Tesla S is considered very safe and dependable vehicle that offer an alternative way of travel but another attractive thing about this vehicle that’s targeting consumer is the tax incentive. The federal income tax incentive of $7,500 is given to consumers that purchase a new Tesla S model (Tesla Motors:Homepage, …show more content…
Tesla Motors has begun to sells used electric vehicle in their new online marketplace. The market segment is now selling these vehicles in nine cities in the United States, in areas such as Atlanta, New York, Chicago, San Francisco, Los Angeles, Denver, Cleveland, Seattle, Washington DC, Florida and Hawaii (Ramsey, 2015). This target segment exposes Tesla Motors in particular the Model S to an increasing new consumer at a lower price point (Ramsey, 2015). Their strategic objective for pursuing this target market is attracting folks that are younger and consumers that are making less income thus, desire a luxury electric