Introduction A recent study by ‘Dove’ shows that 95% of young women have seen negative beauty posts, comments, snaps, videos or photos on Social media. Within that 95%. However, despite such overwhelming/frightening figures, Dove realized that the #speakbeautiful campaign they collaborated with Twitter last year, contributed to a 36% decrease in negative conversations about beauty last year. In addition, 62% of young women wish social media would teach and empower them about body positivity, instead of being a place of negativity and defeat. With this in mind, we are investigating our hypothesis which is based upon: ‘The impacts of beauty standards set within the Social media community on young women living in Singapore.’ We are focusing …show more content…
‘Participant B’ mentioned that some young women have self-esteem issues. It is possible that they may feel uncomfortable with few of the previous or current body-image trends. She further explained that a curvy woman who has always been confident with her body shape may slowly lose confidence during the period where people in social media keep publicizing the “thigh gap”. ‘Participant F’ suggested that young women who follow these trends are only doing it for the purpose of showing off their bodies/appearance which can lead to other women feeling upset or insecure about their own appearance. She also added that when women follow those trends and improve on their looks, they may be objectified and be used as a tool to attract people’ attention in advertising. Generally, both of the participants do not agree with the trends people in Social media has started. 4. What do you think of women following trends to comply to Social media’s beauty standards? ‘Participant C’ feels that influences and beauty related trends from the social media can allow women to experiment with their look and discover a better style for themselves or rediscover their original