Selfridges Essay

Regarding the notion of ‘threat of substitutes’ is also considered among the stronger forces affecting business of Selfridges; in lieu of the numerous available alternatives to the respective product, being available easily, and at a cheaper price. Moreover, introduction of products such as non-branded apparel is also influential to the overall development of threats to the company; which has created much of the consumer behaviour to be inclined to their respective products and businesses( Clark & Gilpin, 2005). Furthermore, the introduction of various ‘innovative’ shoes and related products has also developed numerous competitions for Selfridges. This tends to pose a major threat on the sale and distribution of conventional beer and related products in the respective market. Moreover, the notion of the various competitors of the product, especially those with established markets, also creates the notion of major threat for the business of Selfridges (Clark & Gilpin, 2005; Euromonitor, 2012). Figure 2: Selfridges annual growth; Mid-market vs. high-end

In this regard, the threat posed by the various suppliers to the business is comparatively negligible in lieu of the various long term contracts for the effective fulfilment of the requirements of mass production and distribution of the product. However, due to the complex composition of the Selfridges, for the wanted effect of enhanced products, the use of numerous additional raw material tends to create void for the supplier negotiation platform; although the established contracts aid in the eradication of any threats tending to arise in this