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Sephora Essay

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1. Introduction Sephora is established by LVMH Moët Hennessy Louis Vuitton as the leading of luxury market.It focus on a unique and sophisticated beauty retailers for customer to experience world of beauty in retail and online self-service.Sephora expand product line thought cosmetic,skincare,and fragrance by increase of classic and emerging brand across the world.Sephora operates approximately 2000 stores in 31 countries base across Asia Pacific region (LVMH 2018). `1.1 Marketing mix Sephora categorize variou ranges of cosmetic brands including classic and emerging brands,for example, Lancome,Kat Von D,Urban decay.It’s special on the product that not typically in drug store as concept of exclusive beauty retailer and it influence customer …show more content…

The presenting pictures above illustrate the young woman who individually are interesting in fashion and beauty,age between 22-28 year old.They have an high income as the achievement in education. At the early stage of working, they often relatively be single and enjoyed more time to spending with friend or on their own.These women mostly live in the urban area and the capital city which make them trendy and be the influencer. According to Sephora distribution,it provide the availability of retail store mainly in the metropolitans and online store that easily for them to involve in Sephora activities. They represent an innovator who are desired of experiment and take it as challenging due to Sephora provide the self-experience for customer to put on the makeup in-store or using color IQ service to assist customer to choose the best product for them. The beauty innovation build positive attitude to these target market,it benefit them to self-expression of creativity. It major display the individually character through make up. Yong stylish women are heavy purchase in different product categories and multi-brands as Sephora combines high range of options for customers to select the best product that will increase re-purchase.Also, the member in Sephora can involve in special workshop and be the first to buy new lunching

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