In this day and age, consumers are looking to patronize businesses that do more than just provide a product or service. They are looking for organizations that provide some sort of good for society as a whole (Epstein-Reeves, 2010). Consumers want businesses that live up to their social responsibility and will not only choose a business based on its reputation for doing good for society and the environment, but may even purchase more expensive products based on this reputation (Scarborough & Cornwall, 2014, p. 52). It is imperative that small businesses realize the importance of this reputation and develop a strong corporate social responsibility (CSR) mission that is integrated at every level within the organization. This mission should include …show more content…
66): Sergeant’s will provide several outlets for communication between patrons and the restaurant. Our front-line employees will always ask about the experience of our patrons. A suggestion/complaint box will be located at the front door for patrons to utilize. We will also encourage our customers to connect with us via our Facebook page for feedback and issues they may have experienced. Each customer issue will be treated with the utmost attention and respect and we will do our best to make it right. Investors- Sergeant’s will maintain meticulous financial records for our investors. All of our staff and managers will be required to behave in a trustworthy and ethical manner. Any deviance from our standards and policies will be investigated and handled immediately. The restaurant will also operate transparently; any issues as well as our progress in resolving them will be truthfully reported. Community- Sergeant’s take its responsibility to its community (p. 67) very seriously. We aim to become an exemplary example for other local businesses to follow. The restaurant will engage in regular community outreach programs, such as food drives and fundraising events to benefit our local community. We will do our best to ensure that Sergeant’s is seen as an integral and indispensable member of our area. Additionally, Sergeant’s will donate 10% of its profits to veterans’ organizations, in keeping with our mission to help support our nation’s service men and