Sergeants Major apply the principles of strategic communication by ensuring that their organization is adhering to those principles through consistent oversight. To accomplish this Sergeants Major need to have a firm understanding of the messages that their command is attempting to send and does that message nest with messages, and themes up through the Chain of Command. Furthermore, Sergeants Major must make sure that his organization fully understands the commander’s intent and end state. They do this by reviewing correspondence published for distribution outside the organization and inside as well to ensure that the message supports the unity of effort. This will also allow dialogue to discuss and correct any discrepancies prior to dissemination.