Sexism in the Australian military has had long-standing issues. However, recent moves taken by the Australian Defence Force show that it is once again committed to reducing disrespectful behaviour among its ranks. General Angus Campbell, the Chief of the Australian Defence Force, has made it clear that sexist attitudes and actions are to be eliminated in the military. He aims for the military to be an inclusive and respectful environment, regardless of gender. In a firm and authoritative tone, Campbell targets his speech to sexist soldiers and the public. By defending the rights of female soldiers, the ADF is also demonstrating great leadership and accountability for everyone by standing firm against misogyny. The Australian military has taken action …show more content…
This communicates the message by not allowing the audience to avoid the issue being discussed, also making him look confident and in control, as he expresses his outrage.This helps achieve the purpose through drawing the audience in, making it difficult to turn away. General Campbell's non-blinking eye contact during his speech indicates the zero-tolerance towards sexism. Additionally, Campbell's tone becomes much calmer and his rhythm more evenly paced as he emphasises each word. Campbell states "The standard you walk past is the standard you accept," and soldiers should reject sexist behaviour rather than ignore it. The tonal shift here is intended to make the audience feel that he is sincere, allowing its message to resonate with the audience, urging them to reflect on their own actions. The purpose of this approach is to call out sexism and hold every soldier accountable, highlighting that persistent sexism would no longer be acceptable. This argument illustrates that General Campbell is not only targeting those who commit sexist acts, but also those who tolerate such behaviour by remaining silent. Ultimately, General