She Can T Ask For Help Ethos Pathos Logos

The human trafficking ad sponsored by IOM (International Organization of Migration) spreads awareness and concern regarding the issue of human trafficking . This ad explicitly appeals to our ethics and implicitly utilizes fear to capture attention and stir emotional response.

This ad displays a picture of a woman with red tape covering her mouth, suggesting that she is unable to speak for herself. The words, “She can’t ask for help,” are written in bold letters, while, “Human trafficking is slavery. Men, women, and children are being trafficked into South Africa and sold into forced labour or prostitution,” is placed above it.

The ad “She can’t ask for help” was written

Pathos is frequently translated as some variation of “emotional appeal,” but it originally referred to the elements of a speech that appealed to any of an audience’s sensibilities. The International Organization of Migration created this ad to try and gain sympathy from the audience viewing the ad. They want people to see how terrible human trafficking is and for them to feel the need to help. Ethos is frequently translated as some variation of “credibility or trustworthiness,” but it originally referred to the elements of a speech that reflected on the particular character of the speaker or the speech’s author. The authors of this ad are showing through ethos that they care about these young girls in human trafficking and trying to spread awareness by stating that men, women, and children are being trafficked into South Africa and sold. Logos is frequently translated as some variation of “logic or reasoning,” but it originally referred to the actual content of a speech and how it was organized. This ad implicitly appeals to logos by bolding the words, “SHE CAN’T ASK FOR HELP,” to emphasize that she does not have a voice and can not speak out against what is happening to her. The smaller words make you look at the ad closer and focus on the facts that they are giving you about human trafficking in South Africa, while the larger words just grab your