Trends Shisha Bar
Business Plan
Student’s Name:
Institutional Affiliation:
Table of Contents
Business Description i
Mission Statement i
Business Overview ii
Products and Services ii
Market Analysis ii
Market Characteristics iii
Target Customer Profile iv
Competitor Assessment iv
Market Share iv
Relationship with the Customer v
Advertising Plan v
Price Market Characteristics v
Target Customer Profile v
Distribution/Service Features vi
Financial Strengths/ Cost Position vi
Length of Time in Business vi
Marketing Plan vi
Products and Services vi
Pricing vii
Distribution vii
Promotion vii
Place viii
People viii
Operational Plan viii
Ownership and Management viii
Resources and Production ix
Other Staffing ix
Production Methods ix
Facilities and Equipment ix
Operations ix
Legal Issues ix
Intellectual Property Protection ix
Compliance x
Financial Plan x
…show more content…
The core product for this market will be shisha and customers will have access to a secluded smoking zone. Customers will receive the product according to offers that they will make with the bar official on duty. A majority of the Trend's restaurant menu items will have shisha flavor and will include organic coffee and tea drinks, freshly blended juices, and traditional drinks. The characters will include strawberry, cherry, and blackberry. The core service, entitled to customers, will include customizing shisha flavors and supplying shisha products.
Pricing
All shisha-flavored drinks will be selling at £ 12 per standard drinks while the smoking pots and pipes will be going for at least £ 25. The prices for other drinks will range from as low as £ 4 for simple tea and coffee drinks to the £ 12 elaborate cocktails. The shisha serving for indoor smoking will range between £ 18 and £ 25 for a group of 3 to 6 and the prices will be higher by at least £ 10 for a group of more than six people.