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Shnatter's Papa John Strategy

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Papa John's Pizza company has committed itself to strategy that allows it to take its soluble resources to gain a competitive edge and strength within a particular segment of the market (Parnell, 2012). Under the direction of John Schnatter, Papa John has evolved into the third largest producer of pizza products in the United States. From its humble beginning in 1987, to its inception the creator of the company John Schnatter, still withhold the vision of becoming the best pizza producer, surpassing those offered by his competitor's. In addition, Schnatter wanted to place the focus on providing his consumers with pizzas made with the freshest ingredients without skipping out on quality. Papa John has accomplished this feat for they are a force to be reckoned with in the pizza industry. In order to move the company in a positive direction and to stay abreast with its competitors the company embarked upon new innovative and developments as well as new technologies to respond to its competitors, and and to increase it sales and online presence (Papa John's, 2012). …show more content…

With the implementation of a online ordering system via the web and the company's mobile app, customers can quickly and discreetly make their orders from the comfort of their home. The implementation of these new technologies has increased the online marketing activities for the company over the past few years due to the high response of consumers and the company's investments in new and evolving technologies (Papa John's,

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