Another success story is Shopify. Shopify is an online retail platform which provides advanced commerce functionality to businesses. Shopify was a platform for creating online stores. However, Shopify wanted to own their brand and build relationship with customers, along with selling their goods and therefore it becomes an online retail platform with advanced commerce functionality which make commerce better for everyone and make businesses able to focus what they do best in building and selling their products (Shopify, 2017). To help the success of Shopify, FirstMark has provided an early stage of financing. In 2010, FirstMark provided a Series A funding with others venture capital to Shopify to improve their products and add value for the