Marchese Emilio Pucci di Barsento was born on November 20, 1914 in Naples, Italy to one of Florence’s most illustrious families. He was raised in the lap of luxury. Became an avid skier and scholar, earning his PhD in Political Science and joining the Italian Olympic ski team in 1934. Pucci earned a skiing scholarship and attended university in the United States in 1935. He served several years as a pilot for the Italian Air Force, and returned to his home in Italy because of health issues that kept him from flying.
The family lost most of its fortune in the war years. Skiing one day on the slopes of St. Moritz, a reporter from Harper's Bazaar, Toni Frissel, noticed Pucci and his outfit. After a few pictures were taken of Pucci, the editor discovered that he designed
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It was during the ‘50s that Pucci began developing his signature prints: graphic, abstract designs inspired by the world around him. He was crowned “The Prince of Prints” by the international fashion press because of his radical approach to pulsing geometric patterns, which had been incorporated into clothing for the first time. Pucci won awards for his innovate style, including two from Neiman-Marcus in 1954 and 1967 for his “distinguished service” on the fashion field. Emilio Pucci was then elected to the Italian Parliament in the 60s.
He drew inspiration primarily from the natural landscapes of the Mediterranean, but also from the exotic locales to which he travelled. In the 1980s Emilio’s daughter, Laudomia Pucci, became involved in her father’s business, taking the reins following his passing in 1992. In April 2000, an alliance was formed between the Pucci family and LVMH. With the French company acquiring 67% of Pucci’s company and the family retaining a vested interest. After acquiring ownership of the brand, the LVMH group brought in Julio