While the Dollar Tree was a valiant contender, it continued to lag behind Dollar General the former frontrunner of the industry. The Dollar Tree took extreme actions when it elected to purchase its higher price competitor Family Dollar which could result in enormous gains in the future or a destructive outcome (Gustafson, 2015). The ability of Dollar Tree to distinguish itself in the industry and outshine successful operations like Dollar General will be its ability to capture the synergy from the enormous $8.5 billion acquisition. The positive outcome of the acquisition that Dollar Tree must profit from is the new capability to sell product above its standard $1 approach which opens the door for expended consumer base and the ability to