Over the years, there has been key value drivers that have made of General Motors the fortune that it is today. Financially GM is not in the best position, they are now under the government's hands, but to be what they are, it took long years of hard work. GM is ranked #6 in the Fortune 500 for the year 2015 considering the amount of recalls that they have been responsible for. So, if you ask yourself what value drivers made GM successful here is what we believe. In 2014 GM got an average of 855 on a 1,000 point scale customer satisfaction, in comparison to other mass market brands meaning that GM despite all of their recalls scandals, they have been back to back in customer service. Customer service is a value driver that has motivated