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Similarities Between Forever 21 And Tilly

425 Words2 Pages

"You can't sell anything if you can't tell anything" by Beth Comstock. Compare and contrasting marketing strategies between two very popular businesses, Tilly's and Forever 21. These two stores are very popular for similar and different reasons, as an example Forever 21 sells really cheap clothes and Tilly's sells midrange priced or expensive clothes. Tilly's sells accessories for young men, young women, boys and girls. Tilly's has 220 stores approximately in 30 states. Tilly's clothes are apparel and fashion, sports, recreational activities, retail, and travel. Forever 21 has accessories for all genders, there clothes are mostly sold to teens or young adults. Mostly women shop at Forever 21. Tilly's markets their company by social media, …show more content…

Tilly's and Forever 21 market strategies are very similar because they attract the same age group of people and are both very popular for their accessories, but they sell clothes that look alike. Tilly's and Forever 21 are very different by how they advertise and their prices because Forever 21 is very cheap and Tilly's is more expensive depending on what you buy. I feel like Tilly's has a stronger strategy support because they advertise better and have a program set up to see there increases and decreases of customers. Forever 21 doesn't have that well thought out and doesn't have anything to see these decreases or increases. Tilly's I would add commercials into their marketing strategy, but I love how they have emails and give rewards if you are a customer that shops there a lot. Forever 21 I would add a lot, I would add more advertising and emails and rewards because it helps have loyal customers. One thing I love about Tilly's is that the store is always organized, and I can find what I want really easy. I don't like Forever 21 because it's very unorganized and I can never find anything, and I feel gross being there because it's disgusting. Tilly's clothes are name brand and don't rip very easily, but forever 21 clothes you can tell there cheap and can't even last one wash. Tilly's I get my money's

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