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Sioux Empire Mall Seizure Analysis

711 Words3 Pages

Making Millionaires
The Empire Mall has been a shopping destination since 1975. The Sioux Empire Mall, in Sioux Falls South Dakota, broadcasts that shoppers need all the name brands and the most expensive items for them and their families. The Empire Mall promotes Americans spending habits and takes advantage of that, especially The Store Buckle.
The passage “Grand Mall Seizure” is the mall’s habits from a shopper’s perspective on the mall. Daniel Alarcon explains what it is like to be in a mall with over 500 stores. Alarcon explains that it is chaos, everyone is scrambling around and it is loud. Alarcon says, “Shopping centers that not only served a community’s physical needs, but its civic, and social needs as well.” (Alarcon, 293) In my …show more content…

I own five pairs of Ugg’s, over ten pairs of Buckle jeans, four North Face coats, and a ton of Nike products. My Ugg’s are $150-350 for one pair, buckle jeans range from $60-100, North Face coats range from $100-300, and Nike ranging from $15-100. I would rather spend more and be happy with the products that I am purchasing. I also like to be seen with the brand names. Society says it is okay to spend more than $100 on one pair of jeans.
There are many dangers of shopping name brands such as overspending, becoming addicted, and relying on the product to make you happy. Consequences of shopping are not having money. The future generations are teaching children growing up with name brands, and that it is okay to overspend on products.
The story “Champagne taste” talks about people that are not financially equipped to shop with a champagne taste. They are spending the money that they do not have on unnecessary products. “I was letting brand names control my life and I needed help.” (Cleveland, 280) “In my mind, clothes made the woman and everything else was secondary.” (Cleveland, 279) In conclusion, society is being taken advantage of by the name brands that make millions of dollars. They are targeting people that are “Brand Junkies.” The Empire Mall promotes Americans’ spending habits and takes advantage of that, especially

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