Sir Winston Churchill quotes – “Success is not final, failure is not fatal: it is the courage to continue that counts.” Continuing ahead in life is what Sir Churchill meant. As part of our life we all need to move ahead. If I keep moving ahead, maybe someday I will achieve my dream. I am glad to introduce myself as Ms. Unita Shrestha, a marketing professional at present; with 4 years of marketing experience in recruitment firm and a year of experience in providing marketing solutions to startups and SMEs for their products and services. To add more value to my professional career, I have decided to pursue Postgraduate program in Marketing Management at prestigious Fanshawe College for September intake of 2018. I graduated from Himalayan White …show more content…
This course helped me understand the process through which organizations plan, implement and control programs to develop beneficial exchanges with target customers. The idea of marketing fascinated me because the success and failure of any marketing plan dependent on how well target customers are convinced about the value of products and services offered to them. However, doing lot of research during project assignments, I found out that there was huge gap in theories and practice. Theories suggested to design products, price, place and promotion plan on the basis of target customers but in reality companies were randomly investing in marketing activities with little or no customer focus. All this knowledge and experiences were supporting my interest to pursue career in …show more content…
The startup scene in Nepal has changed significantly over the last five years, with new and young entrepreneurs coming up with innovative ideas every year. Due to fewer barriers to entry and more funding support from government and investors, startups like Cloudfactory and F1soft are doing quite well, nationally as well internationally. Other startups are also heading slowly but surely in a good direction. With more startups and resulting competition, the opportunity, scope and complexity of marketing are also growing. As millennial generation has shifted online, understanding consumer behavior and developing strategies accordingly has become more crucial than ever. Startups need significant consulting in marketing their products and services to these target groups whose decision making process has entirely changed (more online than offline). Integrated approach of online and offline would help them get better result than solely relying on either platform in the context of