Thus his new strategy of improvising the service actually helped the company to get high revenue. The balance was maintained between the flexibility of the promotion offers and control over the footfalls. Pittman focused on customers by giving them more incentives, better services and an enhanced experience. His creative campaigns actually leveraged as a strength to help Six Flags stay in Prime stage for a longer period of time and he knew to improve the sales they would need to market themselves next to Disney, as brand connect would help them to grow at faster rate. Huge infrastructure support also provided an extra benefit in generating money from the debt market. He utilized the time Warner owner by pushing the animated and movie character …show more content…
Company was acquired by premium park in 1998 which already owns the fun time Inc .Starts Rebranding Fun time parks as Six Flags promising to provide same level of services as six flag did Since Premium park bought a company bigger than it size they were constantly in debt and they started focusing on generating revenues to fulfill short term target. Acquiring or setting up new roller coaster rides or innovative rides were lost and company became complacent. For more often the discussion which were started to take were of short term gain having lesser risk. This phase ended somewhere around 2002 for the …show more content…
From 1980 to present, company has constantly been a leader in having bigger, better and safer rides which once used to give it a strategic and competitive advantage. For e.g. Six Flags in New England, basked in awards from USA Today for best new amusement attraction (Wicked cyclone) as well as best roller coaster ride (Bizzaro). These are very innovative rides; keeping in mind what new product features can attract the audience. Wicked cyclone is the first hybrid coaster. It is 10 stories tall and is capable of reaching speeds up to 55 mph with three inversions. It is the first roller coaster to have two Zero G rolls. It is also in a location that allows people to have a great view of New England. It is also planning to start the 14th and the most unique scream machine in its history, Total Mayhem. It is a new concept in roller coaster engineering and is a 4-D, free fly coaster that leaps and dives along a horizontal