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Snapchat Target Audience

686 Words3 Pages

The millennial generation is our target audience. Due to the wide age range that exists within this generation, we will utilize a series of promotional tools to reach millennials at different life stages. Each approach from the marketing mix is aimed at educating and appealing to individuals in all aspects of their daily lifestyles, from the young professional, an individual with a highly active lifestyle, to the casual college student.
Our general advertising techniques will focus on utilizing social media platforms to demonstrate the benefits that our product can provide. Platforms such as Instagram and Snapchat are most ideal to demonstrate product features, such as our patented easy-clean material, in photos and videos to a wide audience. We will also be able to display new designs before their release to increase hype. Both social media platforms are increasingly popular amongst our target market; thus they will allow for us to have a greater reach within our market while remaining as a cost-effective advertising approach.
We want to project the right image for our customers by showing that anyone can wear the shoes, …show more content…

Our shoes were designed to be not only stylish, but also cost-effective. Along with our general lower pricing than some competitors in the industry, we will provide several opportunities for our customers to achieve a better deal and more added value. For first time customers, we will provide a free cleaning brush with the purchase of our shoes. Furthermore, we will offer target discounts by providing discount codes to our brand ambassadors. Discount codes will be personalized for each ambassador and offer 15% off the total order. The customized coupon codes will remain active, so long as the ambassador continues to work with our company. We will also offer free shipping promotions and special discount deals for repeat customers to honor their loyalty to our

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