Snickers Commercial Analysis

Snickers, before coming one of the biggest candy bars in the world was the name of a family horse. Frank Mars was the creator of this brand back in the 1920s. He began making 100 bars per day in the family kitchen. This quickly transformed into a large-scale operation based on the outskirts of Chicago. The family started selling their bars in town but as the company expanded they needed a more effective way to spread the word about their creamy nutmeg and chocolate bar combination. Advertising for the Snickers candy bar started in the late 1930s and has continued to develop until the present day, using different strategies to attract audiences around the world.
In the 1930s, Snickers was emerging as the best candy bar ever. An online candy

Spreading the word about the candy bars was not needed anymore, they required a new method to grab the attention of everyday people. To do this they released a commercial interviewing average people. The strategy of ethos was used by Snickers to find common ground with the audience. One of the characters explained, “Around 2:30 I’ve really got the hungries, and I need something. That something is Snickers bars” (1980s Snicker Commercial). Many people viewed this commercial believe that Snickers can now satisfy their hunger. In the 1980s it was a very interesting tactic because many candy bars at that time were eaten to appease people’s sweet tooth. But Snickers had taken it a step further by stating that their nutritious ingredients have the ability to act as a food and fulfill your hunger needs. By finding common ground the commercial successfully used ethos and, by informing and listing different nutritious ingredients to the audience used logos. In the 1930s Mars-Snickers needed to spread the word about their company, but in the 1980s this was not needed. The audience was already informed about the company. Snickers used everyday people and them explaining how Snickers fulfills their hunger needs would prompt the audience into thinking that Snickers is not only a candy bar, but a food of nourishment throughout the

It first uses ethos with famous actors or figures like Marilyn Monroe, Willem Dafoe and Eugene Levy. This is a basic tactic that many companies use in advertisements to catch the eye of the audience. This technique today is the exact opposite of the one used in the 1980s. They progressed from using ordinary people to famous actors and models. This major change was caused by the public's obsession with celebrities because of social media and the peoples advantage to feel like they personally know celebrities. People adore these celebrities and want to be like them. Snickers used these famous people like Marilyn Monroe and Willem Defoe to explain that even they eat Snickers to satisfy their hunger. This aspect brainwashes people's minds into believing that Snickers is the perfect snack to please their food cravings.
Along with the use of ethos in 2016 the commercial also used pathos. It first showed the actor becoming very irritated by many different factors and seems to not be acting like himself. He then was handed a Snickers and miraculously converted into Marilyn Monroe. Snickers portrayed the fact that the candy bar not only satisfies your hunger but can fix your emotional state as well. People were already informed that Snickers can fix the hunger problem but did not think of the fact that it would cure your emotional attitude. This commercial produced a new way of looking