Social influence is the process whereby one person’s behavior is affected by the words or actions of others” (Bernstein, Penner, Clarke-Stewart & Roy, 2012). There are many different people famous and from many different backgrounds that have social influence on many. Whether they have a positive or negative influence on other. For an example there have been many different murderous killing after high profile mass shootings. As I think of ways people are influenced what comes to mind is this year presidential election. The candidates are counting on their and the people who are endorsing them to have some social influence on the people they are trying to get to vote for them. The candidates from both parties bring out the most influential people young and old to speak to the masses and try to convince them their candidate is the best choice for president. …show more content…
Corporations use athletes, models, actors, actresses, singers, and rappers to sale their products. People buy the product because they like the person endorsing it. For an example Beats headphones by Dr. Dre used Lebron James, Colin Kaepernick, Cam Newton, Serena Williams, Michael Phelps and others to endorse his product and doing so has made him a very rich man. The product is of good quality and people love them even