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Social Influence On Presidential Elections

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Social influence is the process whereby one person’s behavior is affected by the words or actions of others” (Bernstein, Penner, Clarke-Stewart & Roy, 2012). There are many different people famous and from many different backgrounds that have social influence on many. Whether they have a positive or negative influence on other. For an example there have been many different murderous killing after high profile mass shootings. As I think of ways people are influenced what comes to mind is this year presidential election. The candidates are counting on their and the people who are endorsing them to have some social influence on the people they are trying to get to vote for them. The candidates from both parties bring out the most influential people young and old to speak to the masses and try to convince them their candidate is the best choice for president. …show more content…

Corporations use athletes, models, actors, actresses, singers, and rappers to sale their products. People buy the product because they like the person endorsing it. For an example Beats headphones by Dr. Dre used Lebron James, Colin Kaepernick, Cam Newton, Serena Williams, Michael Phelps and others to endorse his product and doing so has made him a very rich man. The product is of good quality and people love them even

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Subsequently, the celebrities that are symbols for these products become a product in themselves. In some cases, we buy products purely because a celebrity has worn it, endorsed it, or has been associated with it in another type of way. A consumer’s inclination towards materializing a lifestyle of a celebrity leads to the merging of the corporate and the self. This is extremely prevalent with the Kardashian family. The Kardashian family became celebrities through their reality television show Keeping Up with the Kardashians.

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The first political socialization i 'm going to talk about that I applies to me is family. The ways that family affects my political socialization are through members of family like my uncle and my dad. These individuals have influenced me through their jobs and the way they carry themselves, for example my dad owns his own restaurant and is a successful hard working person. I idolize my dad and hope to one day become even more successful than him and own my own business.

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Guadalupe Olivares 10/01/14 The Process of Political Socialization The process of political socialization is what happens throughout a person’s life can influence their political ideology. There have been three main factors that have been major influences on my political ideology. These three factors are schools, peers, and mass media.

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In endorsement fees, Michael Jordan made about 40 million dollars a year from companies like Nike, McDonald's, Hanes and General Mills. This made him one of the top celebrity endorsers ever (Kambitsis et al., 2002: 156). Nonetheless, it is argued that Jordan, to secure major product endorsements targeted to a broad audience, was a part in defeating racial barriers (Ruihley et al., 2010: 135). 2.3.2.2Negatively effective cases Along with Michael Jordan, Tiger Woods signed endorsement contracts worth $70 million or more with American Express, Nike, etc.

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