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Social Media Affluence In Lil Pump's Fame

1114 Words5 Pages

Hip Hop is the current zeitgeist of the music world, attracting most of the adolescent populace if not all. Artists such as Lil Pump have made a name for themselves through self-promotion on free platforms like SoundCloud. Amassing huge followings through their personality and image, fans latch on to them to live vicariously through their social media antics and larger than life persona. Social media is the ultimate tool to promote their brand. By posting pictures on tour, showing off money and displaying beautiful women they are luring in people by sheer admiration. The image of a self-made Rockstar is a dream common for anyone and by following these rappers those who dream for a Rockstar lifestyle can live it without doing much. The fact …show more content…

What kid does not want more money than they know what to do with? He’s selling dreams while simultaneously growing his own brand. The more money he is able to show off the more eyes he will get on him. Not only does his Instagram show him in swimming pools of money, his lyrics mostly pertain to money and women. This constant reminder of his wealth subconsciously burrows into the minds of listeners with his catchy hooks and mind numbing lyrics. Fans catch a little glimpse of his lifestyle when he’s performing or when they listen to him at a party. Making a small snippet video of him showing off his $100,000 chain can rack up tens of thousands of views in hours. The fascination of his day to day keeps fans coming back to see what thing he will buy next. Kids do not have to work to buy a chain they can just watch some rapper buy it themselves and share the enjoyment with their …show more content…

In particular, Pump has multi-colored, dreaded hair and teeth grills to match. His fashion sense consists of brightly colored clothing that usually do not go well together. Nonetheless, this is yet another marketing tool he uses to attract new listeners. It is a race to see which artist can stand out the most and attract the most attention. Networks such as Complex, who focus heavily on hip hop news, often points out the attention seeking clothing that he wears. It does not matter if the network is criticizing or praising him, because either way he has eyes on him. This extravagance attracts new fans drawn to the ludicrous, do not care attitude. Often Pump will specifically purchase brands such as Gucci, Supreme and Louis Vuitton with prominent branding to show he can buy expensive garments. Those are well established brands that don’t go out of style, so sometimes he buys more obscure clothing (still very expensive) with more of a niche following. He often follows popular trends, so to stay ahead of the curve he tries to create fashion trends himself. Known for his bright colors and odd patterns he clashes tops and bottoms. His unusual fashion choices are what makes him stand out on social media and real

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