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Social Media Censorship Analysis Paper

1297 Words6 Pages

Introduction The following report analyzes how effective UWGB Residence Life is utilizing social media platforms. The report will look at the presence that Residence Life has on various social platforms, including Facebook, Twitter, & Instagram. Residence Life’s followership will then be compared to other UW System Schools by looking at their enrollment, on campus living population, and social media followership. Since this is the first time that the University of Wisconsin-Green Bay Residence Life Department is creating an annual report, Spring 2018 will be the only base numbers that are collected. For the future, the Growth Analysis section will analyze the comparison of how Residence Life grew over the semester. To complete the report, …show more content…

Due to the significantly lower followership, the Office of Residence Life gravitates more toward posting content on Twitter or Facebook. However, Instagram is used strictly for posting images from programs/events, move-in count downs, and program posters. As of May 2, 2018 the Office of Residence Life has 93 posts, 450 followers, and are following 427 users. Over the Spring semester, Residence Life generated four posts with 18 pictures total.
WordPress Blog Another platform that Residence Life has a strong presence on is a blog generated through WordPress. Over the Spring semester, 14 blogs were published. These included blogs for the MailChimp Parent Newsletter and Re-Contracting 2018 Prize Winners. When content is posted to the blog, it is linked out via Facebook and the Housing Webpage.
Additional Passive Platforms
In addition to the three primary platforms, the University of Wisconsin-Green Bay Office of Residence Life passively manages a couple additional platforms. This includes YouTube, Flickr, and …show more content…

Looking at both institutions, it is clear that the housing department for UW-Green Bay has a stronger presence on social media. Looking at Facebook, Green Bay has almost triple the amount of followers as River Falls. The differentiation is also seen when looking at Twitter followers. Green Bay has about two and a half times more followers than River Falls. Finally, with Instagram, Green Bay and River Falls have very similar follower counts with Green Bay surpassing River Falls by only 32 followers as of the end of the Spring 2018 semester.
All numbers in the chart above were collected via US News’ Best Colleges Database and by visiting their social media pages online. Growth Analysis
In the future, this section will compare the previous semester’s followership to the followership as of this semester. This portion of the semesterly report will present how Residence Life’s social media presence has grown over the semester and where the biggest spikes occurred. This will help the Office of Residence Life to see what causes their biggest followership spikes and should be continued for the coming years. Limitations When producing this social media report, there were some limitations that effected the gathering of data. This section will cover those and how they can be dispelled for the

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