Along with the development of technology, social media has gone through a huge movement and therefore affected the society massively. Indeed, any change in social media may make the society react instantly. For example, Facebook, one of the biggest social media sites reached 1.71 million monthly active users by the second quarter of 2016, which occupies more than 20% of the whole world population, 7.5 billion. That trend, in fact, is likely to continue in the long run. (Figure 1) https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
Due to that big role social media plays, it becomes a valid forecaster to predict overall trend of several cases, including US presidency election. In fact, according to
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According to Salvanto(2016), Hillary Clinton got 6 point higher than Donald Trump in women’s vote which are 46%-40% because 7 out of 10 women found no respect from him. http://www.cbsnews.com/news/poll-women-propel-hillary-clinton-into-battleground-lead-over-donald-trump
As been always a fan of social media combined with actively using it to promote himself to all over the world, his popularity is boosted higher than any of the other candidates on either side by far away. In the era of globalization, it is considered to be one of the best ways to disseminate his campaign to 5.8 million followers on
Facebook, 6.3 million followers on Twitter and 1 million followers on
Instagram.The very first step of getting more supporters is to attract more people and Trump did it well by his announcement of banning all Muslim from entering the United States which increased his comment to having around 230,000 likes (more than 788 the average number Trump related stories tend to receive. (Lang 2016)
http://www.socialflow.com/socialflow-in-the-news-2/ Meanwhile, Clinton has been having a great endorsement
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Nonetheless, to be sitting in the White
House, the candidates need the voters to agree with their ideas to turn them into their supporters, then if they can make social media a powerful method to spread their ideas and messages. https://socialmediaweek.org/blog/2016/04/will-social-media-impact-2016-presidential-election-much-obama-2012/
Rehr (2013) gave us a quite interesting result from “The 2012 Social Media Election Survey: Key lesson to inform Decision-making in Politics & Business” which was made by ORI, Landmark research. They found out that 63 percent thought Social Media provided information about the candidates and issues as precisely or even better than how the traditional media had been doing. More surprisingly, social media had effected 29 percent from moderately to extremely in their point of view on the candidates and issues which proved that social media has become a large part of election camping