Memorandum To: Lily McCully Coleman From: Wanjia Sun Date: April 5, 2018 Subject: Social Media Marketing Dear Professor Lily, In marketing, brands compete against each other and that which apply better marketing strategies than the other emerge as the choice of the customers. There is a relationship between brand communication through social media and consumer preference as the brand image is positively influenced (Bruhn, Schoenmueller & Sch?fer, 2012). Competing brands, therefore, are looking for any possible means to market themselves through social media where an extensive market is available to emerge with the highest number of customers. For instance, in the two brands, Coke and Pepsi, a consumer when given a chance to choose the beverage …show more content…
Therefore, the type of material matters a lot as well as the timeliness. The time of posting should be well calculated to ensure that the public is not distracted by other information into not noticing the post. The frequency of the posts ensures that the market in the social media gets an update on vital happenings in the organization. The frequency of the post would also ensure that every customer receives information at whichever time they visit the social media thus not inconveniencing the customer by restricting their times of visiting the social media Having enough information about the competition available is also another strategy of making sure that the company stays ahead of the competitors (Gensler et al. 2013). Knowing what the competitor does makes one able to put into practice those successful tactics that others use to their benefit. When one learns of the type of content others are using to succeed, they too gain the information necessary for success. Studying and counter strategizing over the competitor makes one able to know where their marketing strategies went wrong and corrections made on the wrong plan to beat their …show more content…
Therefore, there is a need for different and competing brands to present themselves as the best as competition has become a principle the social marketing (Mangold & Faulds, 2009). Most companies that learn from each other by keeping updated on the social media progress of their competitors. Having set goals as well as objectives is helpful to organizations in creating a common purpose for this kind of