The concept of socialization plays a significant role in how the audience will interpret this video. Jefferson creates a distinction between his audience; Christians who are actively apart of the church to the non-believers who have lost Jesus because of the church. A method of persuasion that is utilized in this spoken word is descriptive writing in which he created an emotional appeal for his audience. For example,
“Because He took the crown of thorns, and the blood dripped down His face
He took what we all deserved—I guess that's why you call it grace
And while being murdered, He yelled,
"Father, forgive them; they know not what they do."
Because when He was dangling on that cross, He was thinking of you” (CITE).
All Christians and majority of the world know the story of Jesus crucifixion, he
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With the use of imagery Jefferson boldly reminds members of the church that Jesus died for everyone not just people that live up to generic standards of Christianity. By being a member of a church while having your life together perfectly does not result into Jesus dying for you more. With the words “the blood dripped down His face” being graphically violent even non-believers will have an emotional pull to this phrase. The image of someone hanging on a cross after being tortured is not something that sits well in the typical human mind. By doing this Bethke takes a logical approach in trying to make people feel guilty enough to realize the consequence of their actions. Being judgemental along with condemning leads people away from God while belittling what Jesus died for. Continuing, by using the bible overall as a source for his argument Jefferson builds his credibility completely. Christians who persecute others tend to build