ipl-logo

Sotheby's Illegal Video Testimonial

1063 Words5 Pages

When it comes to selling your product or service, nothing can add more credibility to your business than a video testimonial. For the same reason customers turn to friends, family, and even complete strangers for buying advice, they want to cut through the sales pitches, the buying pressure, and the marketing to get an honest opinion from someone with no incentives to sell.

In this full survey from BrightLocal, 80% of customers said they trust reviews as much as personal recommendations.

I recently shot this client testimonial for Vancouver Realtor Harry Kramm of Sotheby's International Realty Canada. Harry hired me to shoot a promotional video for him and during our development meetings, we decided to add a customer video testimonial to the project. Harry had a wonderful written testimonial from his client, Saj, and it closely matched the points the promotional video was trying to get across. Specifically, the testimonial outlined the many benefits that Harry brought to the table as well as substantiated the various points made in the promotional video. Moreover, Saj was credible, he endorsed Harry's key messages and we felt …show more content…

By focusing on just the person speaking it give more weight to the testimonial itself - it turned out great and everyone was really pleased!

[Click and drag to move]

This full length testimonial was used by Harry on his website, blog and social media channels. As mentioned above, I also used portions of this testimonial in Harry's promotional video to add even more credibility - SEE BELOW

[Click and drag to move]

If you need proof that a video testimonial is the right step forward for your business, perhaps these video statistics below will convince you!

In 2013, 76% of US brands placed creating video content a priority over social media and blogging (Social Media

Show More
Related
154 Words | 1 Pages

Opportunities: - Concluding call: To make for a great client experience we need to make sure that we are thanking the client for their time or telling them to have a great day. - Were we clear, gump, and concise in answering the client's questions? Did we give the best possible answer? At the end of the call Tim advised the client that he believes that the package needs to be signed

Read More
1139 Words | 5 Pages

If an organization can successfully prove to their client’s boss that the client made a good decision, then the organization will increase the chance that the client will renew their deal. I always thought that the main thing an organization needed to do to retain a client was to prove that they did exactly what they said they were going to do. Yes, organizations must prove that they carried out all aspects of the contract, but the most important thing that they must do is hype their clients, making them look and feel like heroes (Spoelestra, 1997, p. 175). When an organization can successfully do that, then their sponsorship renewal rate will increase

Read More
244 Words | 1 Pages

The speaker’s voice was extremely effective because she was outspoken and passionate about the subject she was speaking about. She maintained very good eye contact with the audience throughout the speech and asked questions to get people involved. When she would make a joke or get excited about something she would vary her vocal range and get louder, she told us that the reason she is so loud is because she was from New Jersey. Friedman did not move too far away from the podium, she leaned on the side of it for the majority of her presentation. It was clear to see that Friedman was passionate about sexual assault and violence.

Read More
756 Words | 4 Pages

For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.

Read More
872 Words | 4 Pages

He stated to the manager “If you hired more exemplary figures like Brandon, this store would eventually surpass the need for promotions”. 7. Describe your experience with preparing and processing correspondence (e.g., certified letters, invoices, advertisements, contracts)? The practical knowledge that I have with preparing: letters, invoices, agendas, etc. is advanced.

Read More
1339 Words | 6 Pages

The speech is convincing as it has all the persuasive elements and the speech is delivered by a person that has high credibility and considered as trustworthy

Read More
585 Words | 3 Pages

His tone is confident yet urgent, to press the importance. Overall the audience feels like they can achieve greatness, being who they truly are on the

Read More
917 Words | 4 Pages

“Brand storytelling is not about pushing advertising, it's about value. Saying hello doesn’t have an ROI it’s about building relationships. The best marketing strategy is to care.” Gary Vaynerchuk If you want to build relationships with your audience through authentic content while still taking into consideration sales I can assist you in this.

Read More
1261 Words | 6 Pages

At the very beginning of Robbins’ speech, he establishes his credibility and takes hold of the audience's emotions in order to push his message into the minds of his audience. He prompts laughter when he states that as a motivational speaker “the shortest seminar I usually do is 50 hours.” Their confidence in his ability to provide excellent knowledge on this topic is strong, allowing the information to settle in their minds without doubts. Combined with the pathetic response to his quote, the audience becomes relaxed and trusting. Robbins gets their emotions involved from the very start because he knows that they are one of the biggest motivating factors behind actions.

Read More
800 Words | 4 Pages

As it build momentum, it also establishes the idea in the listener’s mind. This easily makes the listener accept the

Read More
786 Words | 4 Pages

These are all the areas where Robbins can improve on, to further deliver exceptional presentations for his audience. In conclusion, Tony Robbins’ TED talk at TED2006 is presented persuasively and excellently. He has delivered it in an expressive way with so much passion that persuades the audience. Although there are areas that he needs to improve on, his confidence and strong communications skills has allowed him to deliver a high-quality presentation.

Read More
568 Words | 3 Pages

This is your chance to turn a customer you’re about to lose for life into a brand advocate. Yes, it can be done, and it’s much more doable than you would think. Begin by enacting these three tips when responding to negative social media posts and reviews. You’ll quickly see just how much of an opportunity dealing with negative social media comments presents.

Read More
1261 Words | 6 Pages

Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space.

Read More
1282 Words | 6 Pages

2.1.6 Advantages and disadvantages of electronic word of mouth: The growing usage of the Internet has led to the development of electronic word of mouth. Word of mouth strategies have become more simple and rapid via technology, in particular the Internet (Trusov et al., 2009). In addition, the advent of mobile devices has made electronic word of mouth more and more convenient, as they permit people to surf the Internet from anywhere and at any time. As with traditional word of mouth, this new method of conducting word of mouth has some advantages and disadvantages for both consumers and

Read More
1372 Words | 6 Pages

My very first impression was that it seemed to be impossible to give an informative speech about any personal experience. Like they were two different dimensions of communication continuum. What I understand as an informative speech is a delivery of specified and structured information about something particular to the public. My personal experience is definitely something I do not wish to share with the public. I was thinking also about my emotional engagement in the story.

Read More

More about Sotheby's Illegal Video Testimonial

Related Topics

Open Document