Strengths: ConAgra is widely known food maker in North America with a diversified brands and products which create a strong brand portfolio for its business and a new vision to make more expansions. This company has also a strong manufacturing and distribution networks located in the U.S and in different countries around the world. More than that, this company is going through the worldwide market and experiencing a persuasive brand recognition, strong brand loyalty and a bigger customer base. Also, with its persisting Research and development units, ConAgra is continually in a process of affording healthy, safe and innovative products to its customers. Research and Development is an effective clue to keep up its market position and also face and fight competition in the industry. Helping humanity and society is an important key to strength its reputation and build a good image by donating to charities, participating in corporate citizenship and helping to end child hunger (Adam, 2012). Weaknesses: …show more content…
Also, there is a problem in their management system which is not working well and creates a harmful atmosphere, miscommunication and a bad brand image. And with this decline of the brand, it affects the company by decreasing its market share which become a real weakness and it is really hard to rebuild it in a competitive market. More than that, we can see that there is a lack of the latest technology in order to renovate the current products or inventing new brands as well as the design of the packaging. From a financial perspective, the increasing of costs of goods while the increasing of sales revenue is an important weakness that ConAgra is facing in its business. This weakness ends up with a decrease in its net incomes and profits during the last years which could be a bad sign for its market share position in the future (Adam,