05-01-2017 Southwest Airlines is a leading U.S. airline headquartered in Dallas, Texas. Southwest Airlines, originally named Air Southwest is considered to be the world’s biggest budget airline. Southwest Airlines was originally established in 1966 by a number of Texas investors, including Rollin King, Herbert D. Kelleher and M. Lamar Muse who gathered $560,000 in order to build the airline. In its initial stages, Southwest Airlines received permission from the Texas Aeronautics Commission (the managerial figure in charge of managing aeronautics) to fly between three major Texas cities, Dallas, Houston and San Antonio. Threatened by the company’s success, three competing airlines attempted to sue Air Southwest to hinder the airline from flying. One of Air Southwest’s investors, Herb Kelleher was a lawyer who fought against these three competing airlines in the U.S. Supreme Court and in December 1970, the U.S. Supreme Court ruled in favor of Air Southwest. Six months later, Air Southwest became Southwest Airlines and officially began business on June, 18, 1971. Under the control of President M. Lamar Muse, Southwest Airlines provided six daily oundtrip flights between Dallas and San Antonio in addition to, 12 daily roundtrip flights between Dallas and Houston. In 1972, Southwest Airlines relocated their Houston service from Houston …show more content…
Southwest Airline’s frequent miles program enable flyers to cash in traveled air miles to be used towards a free or reduced airfare ticket. In addition to this, Southwest Airlines was the first airline to introduce senior discounts and fun fares. In 1989, Southwest Airlines surpassed a billion dollars in revenue, making it one of the primary U.S. airlines. Southwest Airlines continued to be an innovative and successful airline, making themselves the first major airline to provide ticketless travel, allowing flyers to choose their own