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Southwest Airlines: Servant Leadership

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Mission Statement A mission statement gives the public, employees, and managers insight into the company’s top priorities. A vision statement describes the goals and direction that the company wants to achieve in the future. Putting the two together a person can start building a snapshot of the type of leadership style that the company utilizes. According to Laub (as cited in Dierendonck & Patterson, 2010), “The Servant Organization is an organization in which the characteristics of servant leadership are displayed through the organizational culture and are valued and practiced by the leadership and workforce” (p 108). Although Southwest Airline’s and Ford’s mission statement are similar these companies are different in leadership styles, …show more content…

The words they use like warmth, pride, and company spirit standout differently than Ford’s mission statement. Collen Barrett, the former President of Southwest Airline, focused on serving her employees first and the customer second. Employees of Southwest Airlines that have worked with other airlines in the past, said that they prefer Southwest over their competitors (Dierendonck & Patterson, 2010). A true testament of her accomplishments is that servant leadership model is still practiced in Southwest Airlines today long after her retirement (Dierendonck & Patterson, 2010). Ford’s mission statement reads: “At Ford, we go further to make our cars better, our employees happier and our planet a better place to be” (Company, n.d.). Ford previous Executive Chairman Alan Mulally, practiced servant leadership and was award the CEO of the year for 2011, by Chief Executive Magazine (Baldoni, 2011). Ford’s mission statement has servant leadership essence of caring about the employee’s but it is unclear if this is …show more content…

Southwest Airline’s vision statement is: “To become the world’s most loved, most flown, and most profitable airline” (Purpose, Vision, Values, and Mission, n.d.). The mention of the word love is drastically different than Ford’s vision statement. Southwest uses customer satisfaction and word of mouth as part of their marketing technique. Ford’s vision statement is: “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership” (Company, n.d.). Ford’s marketing is mostly used to sell their products around the globe. There again the company has some servant leadership principles by bettering people’s lives but that is about it. The writer ‘s vision statement comes from a servant leadership mindset, “Serving people honorable and improving the environment globally through responsible leadership for future generations.” This vision statement has values that a servant leader should possess. The writer’s vision statement would improve the public perception of the company because it shows that the company cares about developing strong bonds with the customers and improving the environment. The writer’s vision statement shows that the company is dependable and plans on carry on these values into the

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Mission statements will ensure that shareholders, employees and customers clearly understand what the company stands for. Mission statements also describe the organization’s overall goals. Mission statements should be written in a way that when someone reads the statement, they have an understanding of the activities that are performed in the organization. In this paper I will compare the mission statement of Chick-Fil-A Foundation with my personal mission statement. Chick-fil-A Foundation Chick-fil-A Foundation is a non-profit organization that’s sole purpose is to provide leadership and guidance to children and also support education in the local communities.

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Their mission statement

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Additionally, the mission statement does not discuss company growth, financial soundness, and their competitive advantage. The mission is all about the company’s employees and using their employees to sustain the company’s leadership position. The company’s vision statement taken from

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A mission statement “describes the firm’s product, market, and technological areas of emphasis, and it does so in a way that reflects the values and priorities of the firm’s strategic decision makers.” (Pearce & Robinson, 2015, pg.23). In order to fulfill a strong statement, it is helpful to follow the steps in formulating a mission statement, which I will include in my first strategy. Finding the right mission statement will serve as a guide for all short and long term decisions, for it follows the company’s ultimate beliefs, desires, and aspirations. Although there is no clear mission statement for Blue Bell, they have come up with several slogans such as: • Blue Bell’s the best ice cream in the country.

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Mission Statement A mission statement is defined as a “concise statement of a company 's reason for being, what it actually does, and for whom. A mission statement answers the questions, "What do you do?" and "What is your raison d 'être (reason for being)?" (Abraham, 2012) The reason or purpose of a mission statement is a written expression of purpose.

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What I learned about mission is simply focusing on the firm’s purpose and its present business. To create a clear and successful mission, it should be getting answers on these types of questions: Who we are, what we do, and why we are here (Thompson, 2014). The Best Buy website stated their mission, "Our formula is simple: we are a growth company focused on better solving the unmet needs of our customers and we rely on our employees to solve those puzzles. Thanks for stopping.

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The basic principle of servant leadership is serving others and the community. The three principles of the servant-leadership are sharing the power, putting the needs of others first and helping people achieve their highest potential so that they may want to serve others. This creates an environment of trust, collaboration, teamwork and group improvement. Robert Greenleaf created the term, Servant Leader, and creating the idea of leading by serving with individuals and organizations. In one of his major essay’s, The Institution as Servant, Greenleaf (as cited in “What is Servant Leadership,” n.d.) expressed what was frequently called the “credo.”

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Jones Plastic and Engineering’s mission statement is “To achieve Customer and Shareholder satisfaction by providing a safe work environment for our employees, as well as the tools and training they need to meet the company expectations in Quality, Efficiency, Delivery, Services and Innovation (E. Hicks, personal communication, April 8, 2016). Most people in the organization do not know what our mission statement is or why it was written. In my attempts to get an answer from Corporate, the only answer I got was that the CEO was bugged so much until it was finally written. It is basically what we want to achieve in business (C. Williams, personal communication, April 22, 2016). To me, it states what we would like to achieve, however, what good

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I think it is a good idea for companies to have a mission statement because it allows that company to attract and target an audience based on those words stated in that statement. It takes every executive that is involved with the company to assist with the marking strategies. It involves a lot of

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Within the first segmentation, purpose of travel, I think it is possible for Southwest to attract all types of travelers whether it be business, pleasure, or group. I think group is a segment that they could really grab because if one is traveling with a big group they would want it to be as cheap as possible. As far as people traveling for pleasure I think that could be a little harder for Southwest to grab. Some people may want their pleasure travel to be luxurious and since Southwest has very little amenities that would be hard to do. As far as destinations, the chapter really hit home that Southwest was able to make a niche for themselves in the short flight

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A mission statement explains what it is that the organization does. It describes what purpose the organization serves. It serves as a guide for those within the organization, as well as stakeholders from outside the organization the purpose and goals of the organization. A vision statement is where the organization sees itself going in the next 5 to 10 years.

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The vision statement is positioned after values and the mission statements are resolute. The vision is seen as the “what” of the company. It is the actual steps taken to reach the applicable future state of the organization. This creates a sense of direction and goals. The decision-making process for our organization is the rational model of decision making.

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In the arrangement, the firm expects to bind together its worldwide association to accomplish consistency and cooperative energy. Foster Functional and Technical Excellence. Ford Motor Company stresses splendor in its progressive society to support improvement. The firm sees the necessity of success to push its performance higher. Ford has ready undertakings to support this typical for its legitimate society.

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BWB core values include six guiding principles: (1) high-value experience for customers, (2) valuing talent and respecting each individual, (3) doing what is right (4) fostering innovation, (5) spreading literacy (6) positively impacting the world. BWB does not state its vision explicitly. Their closest approach to vision is being ‘a self-sustaining, triple-bottom-line company that creates social, economic, and environmental value for all our stakeholders’. However, this statement is largely a reflection of what BWB already is and lacks aspiration for the future.

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