One of Sport Chek’s strongest channel strategy is their store channel. Their unique, creative and innovative ways to increase sales prove to be greatly successful. Recently, Sport Chek was able to open a 12,000 square feet store in Toronto, Ontario that is designed to attract customers who prefer a more digital service experience. This outlet store is equipped with many expensive and high quality digital screens that are built into the store itself which will give the valuable consumers the ability to customize clothing (such as footwear) to their specific wants/needs. Those products would then be shipped to the consumers within four to six weeks. Sport Chek’s staff will have the ability to efficiently and effortlessly access information about …show more content…
Sport Chek has been able to create a more personalized and more particular shopping experience with their consumers with their new ingenious shopping strategy which will allow consumers to shop by appointment. Consumers can book an appointment online for their specific needs with a Sport Chek employee and the employee would try to achieve satisfaction with the customer. Whether they are beginners or experts or anywhere in between in their targeted sport, Sport Chek wants to provide the most information about their products to their consumers. The company aims to provide the right assistance and expertise to their specific consumers. Whether it be snowboard boots, ski poles, or tennis shoes, Sport Chek’s shop by appointment service wants to provide their customers with satisfaction when purchasing their goods. Sport Chek’s goal is achieve more loyal consumers by providing better service. Customers who shop by appointment proved to purchase more products than those who did not shop by appointment. Ideally, if a family chooses to shop by appointment together, they are more likely to purchase more sporting goods for their targeted sport because they are …show more content…
In my opinion, their biggest strategy they execute is their retailing strategy. Dick’s sporting goods carries over 600 stores in north america which is far greater than the amount of chains Sport Chek carries with only 163 stores. A greater amount of stores can increase the number of sales and ultimately, increase the success of the company. By increasing the number of stores, Dick’s sporting goods is able to provide their customers with more locations in North America. Sport Chek’s limited amount of stores does not provide as much locations to their customers which can prove why Dick’s sporting goods’ success is far greater than Sport Chek’s. At first, Dick’s sporting goods started as a bait and tackle shop but quickly expanded to include many sporting goods. Dick’s sporting goods’ target market are those who are or wish to be involved in a more physically active life. This is very similar to Sport Chek’s target market. Dick’s sporting goods was founded in 1948 in Binghamton, New York and with that great and long history the sporting good store carries, the company is able to attract and retain their target customers to prove they have a great customer-service strategy. The company continues to express their passion and love for sports with the best quality of service as well as the most competitive prices in the market. Sport Chek is not as iconic or old as Dick’s