Business Summary Sport T is company that specializes in youth and adult sportwear with high quality performance for everyday use. What makes this product unique is that Sport T uses advanced technological material for sport gear that also has a fashionable design. In other words, our product has the best sport performance and as the same time provide design that people would wear casually. Sport T focuses on US demographic market and has several locations around states. Retail stores located in Phoenix, Chicago, Los Angeles, New York, Seattle, Dallas, and Miami. Sport T has strategic goals for company to grow: 1. Increase online sales by 15% for next year 2. Have perfect customer satisfaction rate 3. Utilize social media to introduce new …show more content…
Based on this, the opening of a sports store can be considered a relevant and profitable business. It is very important in this matter to correctly choose the concept of a new sports goods store. There are several of them, and each of the options involves its business plan and business development. The popularity of the sport style (casual, life style, sport fashion) among people who live in the US is not so much related to the interest in sport as to the fashion for a healthy lifestyle, the spread of youth trends in the clothing and footwear market. Most non-sports and sports brands produce clothes and shoes at the junction of sports and fashion. The most famous and purchased brands of sportswear and footwear in in the US: Adidas, Reebok, Puma and Nike. The consumers of services in this case are people who they are engaged in sports, they intend to do this, people are simply lovingly comfortable sports clothes, as well as sports clubs of various …show more content…
Previously, most companies worked according to the principle: to do everything in their power to sell a service or product to a person, not really thinking about the quality of service, punctuality and other factors that would lead to a repeated application to the company and, moreover, re-sale. To make a person a regular customer is a problem to be solved. Since people are all different, and the levers of influence on them must be different, so it cannot be said that the same way will ensure an effective result for all. However, there are universal "skeletons", that is, ways of retaining customers, adapting to themselves, you can significantly improve the results of the sales department: 1. Memberships 2. Coupons for existing customers 3. Provide customer support (maintain, replace if needed) 4. Treats (treat loyal customers with holiday gifts, gift cards, free trials) References Kokemuller, N. (n.d.). What Methods Can an Organization Utilize to Prevent Loss of Customers? Retrieved November 01, 2017, from http://smallbusiness.chron.com/methods-can-organization-utilize-prevent-loss-customers 80038.html Marketing mix. BusinessDictionary.com. Retrieved October 29, 2017, from BusinessDictionary.com website: