o Spotify- Public Company The music streaming service began in 2006, in Stockholm, Sweden. Founders Daniel Ek and Martin Lorentzon believe that they can better the planet, “one song at a time” (Branchereau). In the suburbs of Sweden, Ek and Lorentzon came up with the idea to create a way to distribute music online, legally. At this point in time, the internet was dominated by illegal sharing sites, like Limewire. The music industry experienced declining sales and profits because people were not buying CD’s anymore. In 2008, the music industry collaborated with Spotify to allow consumers to share music legally online. Spotify partnered with Facebook in 2011, which lead Spotify to see an increase in the number of users. The company went from …show more content…
Individual subscription costs $9.99 a month, but like Spotify, they also offer a different subscription price for students at $4.99 monthly. The individual subscription allows for three months of free trial. Apple Music also offers plans for families, which is something that Spotify does not offer. This account allows for personal accounts for each person on the plan, which can be up to six people. This specific plan costs $14.99 a month. In just a few years, Apple Music has exceeded 36 million subscribers. People in over one hundred countries can take advantage of this service and their …show more content…
Some say that Spotify is the perfect mix of other streaming services, Pandora and Apple Music. Spotify finds that listeners are happy to listen to both algorithmically organized music as well as their own playlists or someone else’s. They consider these user-generated playlists to be their biggest competitive advantage. Playlists account for more than 60% of all listening on Spotify. Another competitive advantage that Spotify has is that they are platform agnostic, “technology heaven”. They do not collaborate with any hardware companies. Users are not limited to what devices they can listen on. As long as there is Bluetooth connection, which most speakers and other devices have, they can listen to anything on Spotify. o Apple Music When it comes to Apple Music’s competitive advantages, there are quite a few. Brand strength is one of them. Apple is one of the world’s leading brands. Those who use Apple’s products will be loyal to other Apple products, therefore Apple Music. Unlike Spotify, Apple Music is moving towards becoming a “meeting of minds” instead of just a database for music. Apple Music releases Apple Music Exclusives, because they have the ability to work directly with artists. III. Process