My internship with Spring City Electrical has been one amazing experience so far. This opportunity has been great with furthering my learning experiences when it comes to the world of marketing. I have been continuing to grow throughout the experience, with slight change to my approach of my tasks at hand. My studies from select college courses have helped me along the way for specific tasks that I have been given. My primary responsibility has been to develop and support a marketing plan and communication goals along with launching different social campaigns to target the database of clients via social media channels. Within the past few weeks, I was given the opportunity to put together a 7p’s marketing plan. With the help of the course MKTG 301, Principles of Marketing, I learned the basics of the 4p’s when it comes to a marketing plan, price, product, promotion and place. My boss, Tracie Wolf, introduced me to the 7p’s and explained that it’s a more detail oriented marketing plan. I then created my own for Spring City Electrical. I also learned about the distribution process and how it connects with sales. After creating my first ad campaign and launching it, it …show more content…
I have learned from MKTG 327 that the business cycle is not a one-time stop, it takes a long time to get to the final deal. Through this opportunity, I have learned that the deal could take years, but it is about getting the customers attention in the beginning to even create the slight interest of them buying our product. In business, I have learned it is about creating the exposures and touch points that matter. Therefore, what I have begun doing is looking at all of the trade shows that are to come even after my internship is over and I am creating a customized picture for the customized attendee list for the shows that will be used for campaigns to