Leveraging its strategic assets, mortgaging its payments, handset lease-back transactions, network lease-back transactions was not enough to compensate for Sprint Corporation’s debts. The company needed more and the merger with SoftBank Group no matter how helpful it seemed, didn’t help much. The company is still trying to pay its high amounts of debts, it’s been shut down from the bond market, its customer base has been decreasing with more and more customers moving to the competition for better high-quality products and services. The BOP market with its opportunities in customer base and market base expansion, intense distribution opportunities and chances in improving company CSR image will serve as a solution for Sprint Corporations myriad …show more content…
Moreover, the company also offers wireless voice, messaging and broadband services, through its subsidiaries, Boost Mobile, Virgin Mobile, and Assurance …show more content…
Leading to many new entrants that struggle to gain any significant market share from the market leaders. This also leads to high levels of price competition, which are also due to very high costs of exiting the industry(Ibid). On the other hand of the spectrum where the company operates in the Cell-Phone industry, is another rapidly expanding industry with constant innovations and technological changes. Here the competition levels are high and very aggressive, where major companies are competing in advance technologies offering relatively the same products and services as compared to their rivals in the market (Cormane et al.,