Fetu Medium size Computer store Table of Contents Tittle Page …………………………………………………..… 1 Executive Summary …………………………………………… 3 Company Description ………………………………………… 3 Mission and Goals …………………………………………….... 4-5 Situational analysis (SWOT) …………………………………….. 6 Description of competition ……………………………………….. 7 Description of target market ………………………………………7-8 Communication strategy ………………………………………… 9 Executive Summary This paper was written to inform about a new medium size computer store in Saint Cloud, Minnesota. A new modern technology computer store, plan to open in the beginning of 2015. At any new startup …show more content…
It is also provided and identifies the content of thread and opportunities in the running business. The situational analysis will help prepare for possible situations that might be occur within the business and that area that Fetu computer company make a good relationship with customers and all the stakeholders and getting a maximum utility. Due to the SWOT analysis we learn more about the customers’ needs, our strength and weakness of the competitor to compete with and getting a success. This will eliminate a demand shortage and the customer’s …show more content…
There are the following such as Bishop Computer Company, Clinton Computer Company, Mary’s digital computer company and the most popular Hamilton computer and Software Company. Bishop Computer Company only who have less ability then us to capture the market but other all companies have more power and share than us to capture the market but after The 3 years we reached the third number and also we having a share to capture the computer production market. Description of Target Market Our target market is base on demographic transition, first we capture the local city market of Washington then we target the population of all around the country of America. Now our starting a target to capture the New York computer market. First we started a business to micro and small level and the area of Washington now we capture the market of New York. We explain our target population through diagram of scatter there are the following below: Shows the target population of users in different years…2009 to 2014. Year Users in thousand 2009 2000 2010 2200 2011 2300 2012 2500 2013