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Staples Swot Analysis

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The Brand - Who are they? Explain their product/service in detail. • Staples is a global company that offers office supplies to clients and businesses of all sizes worldwide through retail and delivery. It allows people to shop with the brand however(store/online/mobile) and whenever they want. It offers products from a number of different categories such as technologies, facilities, safety, furniture, facilities, medical, copy & print, easy tech. • Staples has private brand products, which allows the brand to have no direct-price competitors on. http://accorin.com/staples-new-ecommerce-strategy-positions-them-head-to-he/ • Staples has the biggest B2B delivery operation, working with mid-to-large businesses and Fortune 500 companies. North …show more content…

http://www.weeklyadmart.com/2016/01/staples-weekly-ad.html • In the past 30 days Staples TV ads were aired 1678 times https://www.ispot.tv/brands/A6n/staples • Staples targets middle market office manager, responsible for buying office supplies • Staples targets middle-to-large businesses through their digital presence, tips on how to improve business, …show more content…

- Explain, in detail, their social media landscape Staples uses the biggest social media platforms such as Facebook, Twitter, Google +, YouTube, LinkedIn, Instagram to promote the brand and talk to the customers. • https://www.facebook.com/staples - Staples uses the page to communicate to the customers, share company news/sales/offers, post useful information that can help business owners to grow the business or improve its quality. • https://twitter.com/staples - the company uses this platform to share the information that is posted on Facebook with twitter audience, plus it asks questions that can bring up the discussion with the users. • https://plus.google.com/+staples - is used by Staples to share photo and video tips about everyday life surrounded by their products • https://www.youtube.com/user/StaplesChannel - Staples posts different useful short videos about its products and services as well as it shares their TV ads. • https://www.linkedin.com/company/staples - Staples uses this platform to post the most useful and important information about the company, search for new

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