(Staples: Business Advantage) and ensure it remains competitive as the office supply industry broadens. WEAKNESSES Staples, Inc. makes efforts to ensure a strong corporate culture is realized, confidence and support from its associates continues to be a challenge (Staples Overview). As Staples, Inc. claims in its 2015 10-k filed with the SEC, “we may be unable to attract, train, engage and retain qualified associates” (Staples: Form 10K). Also, as it continues to make efforts to diversify its products and services, Staples, Inc. continues to struggle with losses incurred by inefficient International operations and Staples itself admits “we face uncertainties transforming our business, and our inability to successfully implement our strategies could adversely affect our business and financial performance” (Staples: Form 10K). While it can be respected that Staples, Inc. is willing to admit the challenges it faces, the self-claimed …show more content…
has is to build upon its established position and experience as online retail continues to grow. As the current 4th largest online retailer with over half of its revenue already generated through online sales (Zaczkiewicz), Staples, Inc. can utilize existing business practices instead of having to play catch-up. Additionally, as the office supply industry experiences a decline in sales (Biery), Staples, Inc. has already proceeded with diversifying its product line and services away from its original core products and into areas including “technology, facilities and breakroom, furniture, safety, and medical” (Staples: About Us - Company Overview). Additionally, while it currently is only experiencing 7% of its sales from emerging an potential growth markets (Staples: Investors - Form DEF14A), Staples, Inc. has already established itself in growing regions including Asian locations with China, India, and South American facilities in Argentina and Brazil (Staples: International