Conclusions According to my opinion, Starbucks very gracefully handled the controversy as well as with success invest it for the welfare the brand. They do not even try to merit the cause of the disputation with the formal content. They completely shows that they are attentive while listening to the people issues about red cups. Starbucks is aware of the fact that their publics distance crossway the broad range of spiritual, point of view, sociology and quality. Thus, the actions and the plans have to take care of the public. Starbucks relation with public is quite nice as people do care about the looks of cup and this shows that how Starbucks has unified the brand into daily life. It seems like people had made up an emotional connection with Starbucks. Also Starbucks keep surprising their customers as they use the holiday symbol removing strategy to strengthen the value of the brand. In year 2015, Starbucks went off without any of the symbol on the red holiday cups, and they choose plain red cup design, which afterwards describes that the cups invites their customers to speak out their Christmas stories by themselves, with the holiday red cup which imitate the blank canvas. Also the controversy occur with the mermaid logo …show more content…
The future of the company, which is in its growing phase, is seemingly to be more successful and auspicious. Defending as well as growing in the competitive environment need firmly built plan of action to get rid of bad controversies based on the uniqueness, priceless and also the leading ability and origin. Future destiny of the company totally depends on its strategical ability to reserve and uphold its strengths, outset weaknesses, debar threats and also capitalize on new chances. This red cup controversy of Starbucks also led to refer from celebrated influencer like Ellen Degeneres and Donald