2.0 Companies that have gone green to combat global warming and climate change
2.1 Starbucks
The name Starbucks comes from Captain Ahab’s first mate in the classic novel Moby Dick. Starbucks started in 1971 in Seattle, Washington. Mainly Starbucks just sold coffee making equipment and coffee beans. Starbucks has expanded to more than 17,000 stores in 55 countries over the world. (Coffee.org, 2014). Starbucks provides more than 30 blends and single-origin premium coffees (Starbucks.com). In 2009, Starbucks is chosen as the most engaged brand in social media (thetelegraph, 2011).
2.1.2 How Starbucks green it business
Starbucks is working to reduce their environmental footprint through water conservation and energy, recycling and green construction.
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Nobody wants their culture to be forgotten for example Asian people do not want their young generations to be interested in getting quick meal than their traditional food. They will make sure that the young generations do not get obsessed with American culture. McDonald’s also had ethical issues with its labors. The company paid minimum wages to the employees (Aimee, 2008). Therefore, it is a challenge for McDonald’s to motivate the employees to work harder and be loyal to the company.
2.4.1 the body shop
Body shop was founded in 1990 by British environmental and human right campaigner Dame Anita Roddick. It is one of England’s most successful retailers of cosmetics and personal care products with more than 1100 stores in 45 countries. The first body shop is opened in 1976 in Brighton, England. In 1978, a kiosk in Brussels became the first overseas franchise (Thebodyshop.com). The company provides natural ingredients cosmetics. It manufactures over 400 products. It is the first company to introduce Fair Trade to the beauty industry and prohibits testing on animals (Anna, 2011).
2.4.2 How Body Shop green it
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The partners are required to establish an environmental management system. Particularly for raw materials, the company makes it a rule for business partners to acquire external certification of their environmental management system such as ISO 14001 (Annualreport, 2012). In 2007, Toyota planted trees around its manufacturing sites.
Furthermore; the company installed auto plants world’s largest solar power system and a special paint that breaks down nitrogen and sulphur oxide coats for the exterior walls of the factory. These actions are taken to reduce the plant’s CO’2 emissions by 35% Toyota realizes that its industries can pollute the environment. The company regularly checks its industries for noise and air pollutants. Toyota installed sound-insulating walls in Kyowa’s plant because the noise level had exceeded. Toyota achieved their target of eco-efficiency of being 16% green in 2005 (Mike, 2011).
2.5.3 Ethical